Fairwell

Fashion trends and social media shopping hauls often come at the cost of workers and inhumane working conditions. Apparel workers are among the lowest paid in the world.

At the Adobe x Patagonia Creative Jam, our challenge was to design a third-party mobile app informing consumers about brands who support living wages, creating a way to view measurable impact. We were given eight days to complete our project in AdobeXD.

We started with contextual research into the fair trade industry. Here’s what we found:

From these insights, we identified key goals that our solution would provide to consumers:

With our desired features in mind, we moved into sketching low-fidelity prototypes. Due to the time constraint, we went straight from these sketches into hi-fi mockups. Putting plenty of detail into our lo-fi sketches helped a lot in streamlining our process.

Users can earn points through purchases made through Fairwell. These points can then be used to redeem either gift cards from participating vendors, or make donations to fair trade organizations.